Tuesday, May 08, 2007

What's this? Drug companies getting into wellness products? I thought they didn't work and just created expensive urine?

Bayer HealthCare Introduces Bayer Nutritional Science, a New Line of Nutritional Supplements Especially Designed for Vital, Active Boomers...
2007-04-03 09:01:00
Bayer HealthCare, Morristown, NJ, has introduced Bayer Nutritional Science, a new line of nutritional supplements that unites science and nutrition to help active Baby Boomers maximize their vitality. The Bayer Nutritional Science line consists of five unique formulations to support heart, mind, joint and eye health as well as a daily multivitamin, which supports body and cell health-all areas of particular concern for Baby Boomers. "As a recognized leader in consumer wellness for more than 100 years, Bayer is focused on advancing the wellness of Boomers through science and innovation. Bayer Nutritional Science was created to meet the demands of the growing segment of Americans who are focused on keeping their bodies and minds vital and active-a group the media have recently identified as Generation V," said Girard Smith, vice president, Consumer Wellness and Division Market Research at Bayer Consumer Care. "We also know that selecting the right supplements to address specific health concerns can be confusing. We've designed the Bayer Nutritional Science line to make the benefits of each product clear, which simplifies the decision-making process for consumers because they can easily select the product or products that are right for them. "All of the Bayer Nutritional Science formulations contain scientifically proven levels of key ingredients and can be taken together on a daily basis.

Bayer Nutritional Science features the following formulations:
Daily Multivitamin: Vital Body & Cells Formula- Comprehensive multivitamin that provides 100% of key vitamins and minerals the body needs everyday- The only multivitamin with antioxidants that include pomegranate and alpha-lipoic acid (ALA) to help promote cell health, including during the cell regeneration process.

Eye Health & Vitality- Lutein, zeaxanthin and powerful antioxidants support healthy cells and tissues in the eyeVital & Sharp Mind- Omega 3 (DHA) and ginkgo biloba help support healthy brain function and memory, concentration and mental sharpness.

Heart Vitality- Keep the heart strong and healthy with: phytosterols to significantly lower "bad cholesterol" (or LDL) as well as total cholesterol levels; folic acid to help maintain healthy blood pressure; and CoQ10, a heart health antioxidant.

Joint & Bone Vitality- Glucosamine and chondroitin together with calcium and vitamin D help keep joints flexible and bones strong.

http://www.bayernutritionalscience.com/


COMMENT: For as long as I can remember, the drug companies as well as the AMA, have been telling us via the media that supplements were a waste of your time and your money. Consumers knew better and have been purchasing them anyway. Why, because they work and have few if any side effects. Why are drug companies getting into this market, now? Either they believe that they now work, or they feel that if you are stupid enough to buy them anyway, why not sell them.
Since they now call them Nutritional Science, perhaps they really do work, after all. You be the judge.
If your looking for nutraceuticals that really do what they're designed to do, maybe you should look to a formulator who has been taking and recommending supplements for over 30 years. And yes, I have had expensive urine.

Orthomolecular Formulations


Christopher Wiechert, C.N.C.


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